Effective Date: January 1, 2020
Last Updated Date: December 31, 2022
- Information We Collect
- How We Use Your Information
- How Your Information Is Disclosed
- Cookies, Local Storage, and Other Tracking Technologies
- Data Retention Policy
- Your Choices Regarding Your Information
- Information Collected from Other Websites, and Orchard Brands’ Do Not Track Policy
- Protecting Children
- Your Nevada Privacy Rights
- Notice to Virginia Residents
- Notice to California Residents
- Shine the Light Law
- Contacting Us
A. Privacy Notices
B. Agreements Governing Specific Features and Password-Protected Areas of The Site
2. Information We Collect
A. Information You Voluntarily Provide Us
We collect the personal information that you knowingly and voluntarily provide when you use the Site. For example, we collect the information you provide when you request information about products or services, request a catalog, purchase a product or service, contact us regarding a purchase, or enter a contest or promotion. When using the Site, you may provide personal information including, but not limited to your first and last name, shipping/billing address, email address, phone or mobile phone number, credit or debit card information, age, birth date, gender, purchase/return/exchange information, occupation, personal interests, and information used to verify your identity or for fraud prevention purposes. Whether to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to purchase products, or access certain services, offers and content on the Site.
B. Information We Collect Automatically When You Use the Site
When you access and use the Site, we automatically collect information regarding you and your device, including your device’s Internet Protocol address, the domain name of your internet service provider, your location, your mobile device information (e.g., device model and operating system version), your page visits, your social sharing activity, and aggregated information that cannot be used to specifically identify you.
Additional information collected is described in the “Analytics” and “Cookies, Local Storage, and Other Tracking Technologies” sections below.
C. Supplemental Information
To serve you better, we may combine information you give us by shopping our catalogs with the information we collect through the Site. We may also supplement the information we collect through the Site with information that is publicly available such as information based on your address, zip code or information you submit in a public forum (e.g., a blog, chat room, or social network). We may also supplement the information we collect through the Site with information we receive from or cross-reference with other marketing partners and third parties, including data brokers.
D. Information We Collect from Other Sources
We may collect information about you from partner sources, including advertising companies, marketing consultants, and social media companies. Advertising and marketing companies may display online advertising for us or other companies to you on the Site and on other websites. The information these advertising partners and marketing consultants collect and use includes non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., IP address).
As an example, we utilize services from the following partners:
- iovation: We use services provided by a third-party, iovation Inc. (“iovation”), for the purposes of fraud prevention and account authentication purposes. iovation is based in the US. Their third-party services help us decide whether to accept transactions from electronic devices by analyzing device attributes and checking whether they have been associated with fraudulent or abusive transactions in the past. The service also helps verify your identity by registering and remembering devices associated with your account. We also report to iovation if we conclude that a device has been used in connection with a fraudulent or abusive transaction with us.
Additional information about Cookies is described in the “Cookies, Local Storage, and Other Tracking Technologies” section below.
The Site includes social media features, such as the Facebook Like button, Google Plus, Pinterest, TikTok and Twitter widgets. These features may collect information about your IP address and which page you are visiting on our Site, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
3. How We Use Your Information
We use the information we collect for several purposes including:
- to provide the products, information, and services you request;
- for security and fraud prevention purposes;
- to provide you with effective customer service;
- to provide you with a personalized experience when you use the Site;
- to provide relevant advertising and remarketing across websites;
- to contact you with special offers and other information we believe will be of interest to you;
- to contact you with information and notices related to your use of the Site;
- to invite you to participate in surveys and provide feedback to us;
- to invite you to participate in and administer sweepstakes and contests;
- to better understand your needs and interests;
- to improve the content, functionality, and usability of the Site;
- to improve our products and services;
- to improve our marketing and promotional efforts;
- to administer and troubleshoot the Site;
- to allow our affiliates and third parties to provide you products, information, and services we believe will be of interest to you;
- to compile aggregate data for internal and external business purposes; and
- for any other purpose identified in an applicable privacy notice or other agreement between Orchard Brands and you or as permitted or required by law.
Please note that you may choose not to allow us to use your personal information for certain purposes (such as to email you promotional information) as described in the “Your Choices Regarding Your Information” section below.
4. How Your Information Is Disclosed
A. Vendors and Third Parties
We share personal information with companies and organizations that perform services on our behalf, for example, companies that provide support services to us (such as credit card processing services, cloud data storage services, web hosting services and shipping services) or that help us market our products and services (such as companies that provide advertising and marketing services). These entities are required by contract to use the personal information we share with them only to perform services on our behalf and to take commercially reasonable measures to protect the confidentiality and security of your personal information.
We also may share users’ personal information with third parties for their direct marketing and promotional purposes so they can offer and provide products and services to you.
B. Business Changes
If we become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction or if the ownership of all or substantially all our business otherwise changes, we may transfer your information to a third party or parties in connection therewith.
We may also share your information with our affiliates so they can offer and provide products and services to you.
D. Investigations and law
We may disclose information about you to third parties if we believe that such disclosure is necessary to:
- Investigate, prevent, or take action regarding suspected illegal activities, suspected fraud, the rights, reputation, safety, and property of us, users or others, or violations of our policies or other agreements with us;
- Comply with the law or guidance and cooperate with government or law enforcement officials or private parties;
- Respond to claims and legal process (e.g., subpoenas); and/or
- Protect against legal liability.
E. Aggregated Information
We may share aggregated information relating to users of the Site with affiliated or unaffiliated third parties. This aggregated information does not contain personal information about any user.
F. As Described in a Privacy Notice
We reserve the right to disclose your personal information as described in any privacy notice posted on the Site where you provide that information. By providing your personal information on that webpage, you consent to the disclosure of your personal information as described in that privacy notice.
G. As Described in Any Other Agreement Between You and Orchard Brands
We reserve the right to disclose your personal information as described in any click-through agreement or any other agreement between you and Orchard Brands.
We also participate in the Adobe Marketing Cloud Device Co-op to better understand how you use our Site across the various devices you use and to deliver tailored promotions. If you do not wish to participate, you may “opt out” at Adobe Marketing Cloud Device Co-op Privacy Control.
5. Cookies, Local Storage, and Other Tracking Technologies
- collect information that may include which pages you visit, which web address you came from, which links you use, and how long you stay on each page the type of browser/device/hardware you are using, purchase and checkout process, search terms you use and IP-based geographic location;
- support the features and functionality of the Site - for example, to track the items you add to your shopping cart or to track your order;
- customize your Site experience and our advertising and marketing to you including Orchard Brands advertising and marketing presented on another website or mobile application;
- save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits to the Site;
- personalize your shopping experience;
- provide you products and services that you may be interested in;
- manage and determine the effectiveness of our advertising and marketing efforts including how you respond to our advertising and marketing efforts;
- provide Site security and/or fraud prevention purposes
Generally, the information we collect using Cookies does not identify you personally. If, however, you have created a user identity we may link the information we collect using Cookies to other information that identifies you personally.
B. How You Can Opt Out of Cookies
You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies), you may not be able to access all or parts of the Site.
You can opt out of Cookies set by specific entities by following the instructions found at these links:
- Adobe: https://www.adobe.com/privacy/opt-out.html
- Google: https://adssettings.google.com
- Facebook: https://www.facebook.com/about/ads
- Microsoft: https://account.microsoft.com/privacy/ad-settings/
- Yahoo: https://policies.yahoo.com/xa/en/yahoo/privacy/topics/opt-outfaq/
Advertising Industry Resources
You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.
Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
We implement a variety of security measures to protect the safety of your personal information when you enter, submit, or access your personal information.
While we take reasonable measures to protect the information you submit via the Site against loss, theft and unauthorized use, disclosure, or modification, we cannot guarantee its absolute security. No Internet, email, or mobile application transmission is ever fully secure or error free. Email or other messages sent through the Site may not be secure. You should use caution whenever submitting information through the Site and take special care in deciding with which information you provide us. If you have any questions about security on our Site, please email us at CustomerService@Blair.com.
For your protection, certain areas of the Site are password protected. You are responsible for maintaining the confidentiality of your passwords. We have the right to assume that anyone accessing the Site using a password assigned to you has the right to do so. You will be solely responsible for the activities of anyone accessing the Site using a password assigned to you, even if the individual is not authorized by you. If you have reason to believe that your password has been compromised or used without authorization, you must promptly change it using the functionality provided on the Site.
Never provide sensitive personal information (e.g., Social Security number, driver’s license number, or credit card information) to us via email. Use the appropriate areas of the Site to communicate this information or contact us by telephone with your customer number. We cannot guarantee that transmissions of your personal information will be fully secure and that third parties will never be able to defeat our security measures or the security measures of our partners. WE ASSUME NO LIABILITY FOR DISCLOSURE OF YOUR INFORMATION DUE TO TRANSMISSION ERRORS, THIRD-PARTY ACCESS, OR CAUSES BEYOND OUR CONTROL.
Any information collected through the Site is stored and processed in the United States. If you use our Site outside of the United States, you consent to have your data transferred to the United States.
7. Data Retention Policy
We will retain your information for as long as you use the Site and for a reasonable time thereafter, unless as otherwise specified by applicable laws. Please note that some or all the information we have collected may be required in order for the Site to function properly.
8. Your Choices Regarding Your Information
We respect your right to make choices about the ways we collect, use, and disclose your personal information. In most cases, we will ask you to indicate your choices at the time we collect your personal information. We will also include an “opt out” link in newsletters or promotional emails we send you so you can inform us that you do not wish to receive such communications from us in the future. If you have created an account or a personal profile on the Site, you may be able to update some or all your privacy choices by changing the settings on your account settings or profile page.
A. Changing Your Information
If you wish to update or correct your personal information, please let us know by calling us at 1-800-458-6057 or by sending us an email at CustomerService@Blair.com. Please be sure to include your email address, full name, and specifically what information you would like to update or correct. If you contact us by email, please provide us with your customer number, but DO NOT include your Social Security number.
B. Email Communications and Direct Marketing
We want to communicate with you only if you want to hear from us. You have the choice to be excluded from our offers and promotions and to be excluded from sharing personal information with our affiliates or Marketing Partners.
To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails. You also may submit a request to us at CustomerService@Blair.com.
If you choose not to receive information from us or do not want us to share your personal information with our affiliates, marketing partners and third parties (“Marketing Partners”), please let us know by calling us at 1-800-458-6057 or by sending us an email at CustomerService@Blair.com. Please be sure to include your email address, full name, and specifically what information you do not want to receive, such as “no phone offers”, “no mail offers”, “no email offers”, or “no sharing of information with Marketing Partners.” Please include your customer number, but DO NOT include your Social Security number in the email. We will respond to reasonable requests within a reasonable time and, in any event, within the time period required by law.
Even if you ask us not to share or use your personal information for direct marketing purposes, we may still use your personal information in connection with the proper administration and management of your Blair account. In addition, when you purchase from us online or through our catalogs, we may need to contact you via phone, email, or mail to address questions specific to your order, even if you have opted to not receive marketing communications.
C. Social Media
D. Advertising Partners and Marketing Consultants
9. Information Collected from Other Websites, and Orchard Brands’ Do Not Track Policy
Your browser may offer a “Do Not Track” option, which allows you to signal to operators of websites and mobile applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and/or across different websites and mobile applications and services. Given there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to, or alter its practices when it receives “Do Not Track” signals, which means that we collect information about your online activity both while you are using the Site and after you leave the Site.
10. Protecting Children
The Site is not intended for marketing or attracting children and we do not knowingly collect, use, or disclose personal information about anyone under the age of 13. Anyone under the age of 13 should not use the Site. Our goal is to comply with applicable laws and regulations relating to collection and use of information from children, including the federal Children’s Online Privacy Protection Act. If you believe that we have received information from a child, please notify us immediately by calling us at 1-800-458-6057 or by sending us an email at CustomerService@Blair.com, and we will remove that information from our database.
12. Your Nevada Privacy Rights
Under Nevada law, consumers who reside in Nevada have the right to make a verifiable request prohibiting us from selling “covered information” that we have collected or will collect to a third party (“Verifiable Opt-Out Request”). “Covered Information” may include your first name and last name; a home or other physical address; and email address; a social security number; an identifier that allows for a person to be contacted either physically or online; or any other information concerning a person collected from the person through the Site and maintained in combination with an identifier that makes the information personally identifiable. We may not be required to follow a consumer’s Nevada Opt-Out Request under specific circumstances.
If you are a Nevada consumer and would like to make a Verifiable Opt-Out Request, please contact us at CustomerService@Blair.com. We intend to respond to Verifiable Opt-Out Requests within 60 days. If we need more time to respond to a Verifiable Opt-Out Request, we will notify you of such an extension.
13. Notice to Virginia Residents
The Virginia Consumer Data Protection Act (“VCDPA”) provides Virginia residents with the right to receive certain disclosures regarding the personal data we process about them. For purposes of this section, personal data means any information that is linked or reasonably linkable to an identified or identifiable natural person. Personal data does not include de-identified or publicly available information as the VCDPA defines those terms.
For a discussion of the categories of personal data we process, the purposes for our processing, the categories of personal data that we share with third parties, and the categories of third parties with whom we share personal data, please see Sections 2 through 4, above, and Section 14, below.
If you are a Virginia resident, the VCDPA grants you the right to: (1) confirm whether or not we are processing your personal data and to access such personal data; (2) correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of your personal data; (3) delete personal data you have provided or we have obtained about you; (4) obtain a copy of your personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means; and (5) opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
We “sell” personal data to third parties and process personal data for “targeted advertising” as those terms are defined in the VCDPA.
To exercise your rights, please submit a request through our interactive webform available here. If we refuse to take action regarding your request, you may appeal our decision by emailing us at CustomerService@Blair.com.
14. Notice to California Residents
The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”
If you are a California resident and a current or former employee, job applicant, or independent contractor of ours, please see our privacy notice available here for more information on our collection and use of your Personal Information in that capacity.
Notice at Collection of Personal Information
- Identifiers (name, alias, postal address, online identifier, Internet Protocol address, email address, account name)
- Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
- Telephone number
- Physical characteristics or description
- Credit and debit card number
- Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with an internet website, application, or advertisement)
- Geolocation data
- Commercial information (records of products or services purchased, obtained, considered, or returned; other purchasing or consuming histories or tendencies) or other commercial information
- Characteristics of protected classifications under California or federal law (sex/gender, age (40 and older), marital status, military or veteran status)
- Audio, electronic, or similar information
- Inferences drawn from the above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
We collect Personal Information directly from California residents and from advertising networks, internet service providers, data analytics providers, marketing providers, customer service providers, shipping providers, software providers, social networks, data brokers, government entities, operating systems and platforms and our affiliates. We do not collect all categories of Personal Information from each source.
In addition to the purposes stated in the “How We Use Your Information” section above, we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:
- Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
- Helping to ensure security and integrity to the extent the use of the consumer’s Personal Information is reasonably necessary and proportionate for these purposes
- Debugging to identify and repair errors that impair existing intended functionality
- Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer’s current interaction with us, provided that the consumer’s Personal Information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with us
- Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services or providing similar services
- Providing advertising and marketing services, except for cross-context behavioral advertising, to the consumer provided that, for the purpose of advertising and marketing, our service providers and/or contractors shall not combine the Personal Information of opted-out consumers that the service provider or contractor receives from us, or on our behalf with Personal Information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with consumers
- Undertaking internal research for technological development and demonstration
- Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
- Advancing our commercial or economic interests, such as by inducing another person to buy, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction
Sale, Sharing, and Disclosure of Personal Information
We sold or shared Personal Information to third parties for the following business or commercial purposes:
- Auditing related to interactions with consumers
- Providing advertising and marketing services
- Advancing our commercial or economic interests
We disclosed Personal Information for the following business or commercial purposes:
- Auditing related to interactions with consumers
- Debugging to identify and repair errors
- Providing advertising and marketing services
- Performing services
- Helping to ensure security and integrity
- Advancing our commercial or economic interests
We do not knowingly collect, sell, or share the Personal Information of consumers under 16 years of age. We do not use Sensitive Personal Information for purposes other than those the CCPA and its regulations allow for.
Retention of Personal Information
In addition to the “Data Retention Policy” section above, we retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.
If you are a California resident, you have the following rights with respect to your Personal Information:
- The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling, or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
- The right to delete Personal Information that we collected from you, subject to certain exceptions;
- The right to correct inaccurate Personal Information that we maintain about you;
- If we sell or share Personal Information, the right to opt out of the sale or sharing;
- If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
- The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.
How to Submit a Request to Know, Delete, and/or Correct
If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, and if the request is not subject to an exemption or exception, we will require additional information to verify your authority to act on behalf of the California resident.
Our Process for Verifying a Request to Know, Delete, and/or Correct
If we determine that your request is subject to an exemption or exception, we will notify you of our determination. If we determine that your request is not subject to an exemption or exception, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request. Our verification process may differ depending on whether you maintain a password-protected account with us.
If you maintain a password-protected account, we may verify your identity through existing authentication practices available through your account. Prior to disclosing or deleting the Personal Information, we will ask you to re-authenticate yourself with respect to that account.
If you do not maintain a password-protected account, or if you are an account-holder but we suspect fraudulent or malicious activity with your account, we will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable.
For requests to access categories of Personal Information and for requests to delete or correct Personal Information that is not sensitive and does not pose a risk of harm by unauthorized deletion or correction, we will verify your identity to a “reasonable degree of certainty” by verifying at least two data points that you previously provided to us and which we have determined to be reliable for the purpose of verifying identities.
For requests to access specific pieces of Personal Information or for requests to delete or correct Personal Information that is sensitive and poses a risk of harm by unauthorized deletion or correction, we will verify your identity to a “reasonably high degree of certainty” by verifying at least three pieces of Personal Information you previously provided to us and which we have determined to be reliable for the purpose of verifying identities. In addition, you must submit a signed declaration under penalty of perjury stating that you are the individual whose Personal Information is being requested.
Right to Opt Out of Sale or Sharing of Personal Information
If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information.
You may submit a request to opt out of sales or sharing through our interactive webform available by clicking on this link: “Do Not Sell or Share My Personal Information.” You also may submit a request by calling us toll free at 1-888-912-0639. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. To opt out of our use of third-party advertising Cookies, please see the “How You Can Opt Out of Cookies” section above.
Notice of Financial Incentive
From time to time, you may have the opportunity to provide Personal Information in exchange for discounts and price differences. For example, we provide discounts and price differences in exchange for you subscribing to our mailing list and subscribing to our Rewards Club Program. Categories of Personal Information that we collect when you subscribe to receive discounts and price differences include your name, email address, and zip code and you may also provide us with your date and month of birth. For additional information, please see our Rewards Club Terms & Conditions.
How to Opt-In and Right to Withdraw
Signing up for discounts and price differences is optional. By providing your email address during the discount sign-up process, you affirmatively opt in to receiving the financial incentive and to joining our mailing list. By providing your email address and name during the Rewards Club sign-up process, you affirmatively opt in to receiving the financial incentive and to participating in our Rewards Club Program. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive, you may submit such a request at any time by emailing us at CustomerService@Blair.com.
How the Financial Incentive is Reasonably Related to the Value of Your Personal Information
The financial incentive or price difference is reasonably related to the value provided by your Personal Information. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses which we might incur related to the offer, provision, and imposition of any financial incentive or price difference. Based on this analysis, the value of your Personal Information that allows us to make these offers and financial incentives is the value of the offer itself.
15. Shine the Light Law
If you are a California resident, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes (as those terms are defined in that statute). To make such a request, please send an email to CustomerService@Blair.com with the subject line “Shine the Light Request”.
17. Contacting Us
If you have questions about this policy or our privacy practices, please email us at CustomerService@Blair.com and write “Privacy” in the subject line or write us at:
220 Hickory St.
Warren, PA 16366