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To understand the types of personal information that we may collect about you, please visit our Privacy Page.

Blair: American Style Clothing for Women & Men

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Fit to Flatter! Easy care soft premium stretch fabric for comfort that will not quit!

It's cozy o'clock! With superior softness & everyday easy care, you'll want every style & color

The most comfortable twills & jeans in YOUR best fit!! Choose from 5 waist options.

Try our softest go-to fleece with easy throw-on styling for chilly mornings & nights.

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fall preview new arrivals! 100+ styles & colors shop new women's
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Blair ® Is Your Online Home For Quality, Inexpensive, Women’s And Men’s Clothing

Welcome to Blair online. Here, you’ll find the same value and variety apparel that’s made our catalogs so popular. More than 100 years ago, law student John Blair took a suitcase of black raincoats to nearby clothing store owners. He eventually sold one to an undertaker. The rest is history. Today, Blair – now part of the Bluestem Brands group – offers stylish and affordable clothing for women and men, plus quality items for your home.

Browse Our Expansive Women’s Clothing Collection

In search of a winter coat to battle an upcoming chill? Perhaps summer is coming, or a vacation to a tropical climate, and you want quality swimwear at a reasonable price? Whatever the situation or occasion, Blair is sure to have something you’ll enjoy wearing. Our women's clothing online selection includes an assortment of colors, sizes, which range from petite to plus size, and fabrics.

Shop Blair’s Men’s Clothes

Our website’s men’s clothing collection also focuses on variety and value. Whether it’s a pair of comfortable elastic waist pants, a jogging suit to work out in, or a mock turtleneck to stay warm, Blair has an item to suit your needs and budget.

Save Money On What You Like

Blair has ongoing sales promotions for much of our popular apparel, and a large clearance section with new items constantly added. These deals include savings of up to 70% or more.

Thank you for visiting the Blair website. We appreciate the opportunity to show off our fashionable and comfortable array of men’s and women’s clothing online. And to just think – it all started with a simple black raincoat.