Headquartered in Warren, Pennsylvania,
Blair Corporation sells fashion apparel for women and men and a broad range of
home products primarily through direct mail. Blair’s thriving business is built
on over 93 years of offering unique products with a strong value proposition
and serves millions of active customers throughout the United States.
Targeted catalogs and letter-style
promotions depicting a broad array of women’s and men’s apparel and home
products are mailed directly to existing and prospective customers. Blair’s
expanding product lines are also conveniently available on-line through the
Company’s fully-integrated Internet shopping Web sites, www.blair.com
and www.crossingpointe.com.
All Blair merchandise is designed and
manufactured to the company’s specifications by hundreds of independent
suppliers. Blair’s own International Trade Division sources unique high-quality
products from more than 30 countries all over the world, providing the company
with a significant competitive advantage.
In 1910 the founder of New Process
Company, John L. Blair, Sr., took a simple concept and built it into a
flourishing business -- he sold black raincoats to ministers and funeral
directors through the mail with credit extended for a full “week’s free trial.”
Today, as one of the nation’s first and
largest direct marketers, Blair Corporation is ranked the 8th
largest consumer apparel cataloger in the United States with annual sales of
more than $560 million.
In keeping with its mission to be the best
direct marketer serving value-conscious consumers, Blair continues to invest
heavily in developing its marketing and database technology, credit management
models and segmentation and circulation models.
Through its multi-channel marketing
strategies, Blair is:
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Enhancing
its position as the premier direct marketer to the growing mature, value-conscious consumer segment;
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Targeting a
slightly younger and somewhat more upscale audience to broaden its customer
base;
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Capitalizing
on the explosive growth of the Internet;
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Forging its
way to becoming a billion-dollar company before the end of the decade.
Blair’s operating facilities, comprised of more than 1.4
million square feet, include its main headquarters, state-of-the-art
fulfillment and merchandise return centers, telephone service centers and
retail outlets, which are all located in Northwestern Pennsylvania. In
addition, it operates a catalog outlet in Delaware. The Company is publicly
traded on the American Stock Exchange (AMEX:BL).
