The Blair Story
It all started with a simple black raincoat.
The year was 1910. Young John Blair, a law student at the University of Pennsylvania, was approached by a fellow student who had recently inherited a raincoat factory. Would he be interested in being a sales manager? Easter vacation and a train ride home to Warren was all the time John needed to make his decision.
With a suitcase of black raincoats in hand, he approached clothing store owners along his way. In one nearby town, he sold a lone coat to a customer - an undertaker. But the shop owner was reluctant to carry any more raincoats for just a few local undertakers.
John Blair was not about to give up. He decided the best way to reach the new market he had just created in his own mind - the market of undertakers who would certainly wear black raincoats - was by mail. So with just $500 borrowed capital, he printed and mailed flyers across the country. And he sold 1200 raincoats in no time! Thus, the New Process Company was created.
Over 100 years later, we've grown to offer exceptional clothing for women and men, plus quality items for your home. We've changed our name to simply, Blair. But we still proudly serve customers across the country. And we still maintain the high standards that John Blair built the company on so many years ago.
Blair is now part of a larger group of companies that together can better serve shoppers like you with exceptional merchandise at value prices. (Click here for more information about our companies.) Blair company headquarters are still located in the small town of Warren, Pennsylvania. That's where we design our fashions, plan our catalogs, operate our Web site and pack your orders. We also have call centers in Warren and nearby Erie, Pennsylvania. Plus, shoppers can visit us in person at our retail store in Warren, Pennsylvania. We're proud of our heritage, our employees and our hometowns!
We invite you to shop our outstanding values anytime in our gorgeous full-color catalogs or online at Blair.com. Plus, if you're in the area, be sure to stop in Warren to shop in person. You can always count on exceptional customer service by phone, online or at our retail store! (In fact, a 2006 survey of online shoppers ranked Blair the #1 online apparel retailer in customer satisfaction.)